14 Apr 2010

Que dire d’un Monde sans Amour ? poetry Book

books Comments Off on Que dire d’un Monde sans Amour ? poetry Book

 

 

 

 

 

 

 

French and English version

What can be said of a world without Love?
How to answer such a question
when this purest and most beautiful of emotions
is like a sun that illuminates with its rays
the way we see
all that surrounds us, all that summons up
the tenderness we shower on childhood
and makes stars sparkle as night falls?
How to answer such a question
when one has understood that love
can be revealed by the grace of a poet’s words,
by the magic in gestures we
would like to believe are eternal?
How not to weep
when it fades – because nothing endures
if we do not work to transmit it
to others, to those dear to us?

Download the book French version

Download the English version

11 Apr 2010

Guangzhou.Conference

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Federico Restrepo has been invited to the International fair in Guangzhou to deliver a conference
to make clear the role of the branding and design in the cosmetic industry.

” PACKAGING AND CORPORATE
包装和整体设计
THE LOOKING OF YOUR PRODUCTS IS REALLY IMPORTANT AND CRITICAL BECAUSE IT IS YOUR FIRST MEDIA VS CONSUMERS.
产品外观设计是非常重要和关键的,因为它是你的产品留给消费者的第一个印象。

THE PACKAGING AND CORPORATE IS ONE OF THE FIRST CONTACTS WITH YOUR BRAND AND PRODUCTS, AND A CONSUMER HAVE AS YOU KNOW SHORT TIME TO BE SEDUCED FOR THIS MAIN REASON THIS ASPECT NEED TO BE WORKED SERIOUSLY AND PROFESSIONALLY FOLLOWING A STRICT METHODOLOGY.
包装和整体设计是人们与您的品牌及产品接触的第一载体。众所周知,一个顾客只有极短的时间被说服。正因为如此,包装和整体设计方面需要被企业高度重视,并且以严谨和专业的方式去操作。
FOR THE MOMENT THE CHINESE MARKET HAS ENOUGH SPACE RIGHT NOW TO GROW MORE AND SOMETIMES BRANDS AND COMPANIES JUST FOLLOW SOME EXISTING DESIGNS OR MARKETING PRESENTATIONS.
现时,中国市场仍存在很大的发展空间。有一部分品牌和公司只是遵循市场上现有产品的设计或是市场表现形式。
THE SELLS SEEMS GOOD BUT WHAT WILL BE HAPENNING IN FEW YEARS?
销售情况看起来很理想,可是在未来几年的时间里会有什么变化呢?…….”

[download id=”7″]

[download id=”8″]

11 Apr 2010

PRODUCT AND PACKAGING

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The design of a packaging is very important to represent your Brand and to distinguish your products from the other competitors.It’s one of your major media.

When you are on the market , in your stores you need to consider that if you have no strong differences you will be losing time and potential. The jungle of products is not to prove and your packaging is a critical media to send a message to the consumers and reflect your values.

When we study a packaging we don’t only try to distinguish you from the others but also we consider the practicability and feasibility of our proposals.

The Design product is one of the others aspects of the Packaging expertise. We have a strong knowledge  of the industrial production processes and materials to warranty you a good service, feasibility and timing. The Product Design is a very consistent way to personalize a product , considering the aesthetic point of you ,originality , practicability, and the production costs.

11 Apr 2010

CORPORATE AND LOGO

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Never  since the beginning of the industrial revolution an identity has been so important regarding the quantity of Brands and products who are on the market.

Think a Logo is not only to write a name with a single font with a computer.Of course any body can do that .But even if some websites deliver you a logo for free or closer a Brand image is a complete system and involves a high scale Knowledge about the market , the existing Logos and the strategical Know How to provide you the best representation of your Company and the best technical solution to apply it in the major situations:Institutional and print needs,packaging ,products,architecture and so on.

When we think and create a corporate identity , a graphic solution we analyse what is your main and powerful representation.In another words “what do you want to be and how do you want others see you”.

Once this is done of course we will provide you the complete set of a Corporate and we follow carefully as Art Director the full appliances.

-Stationary
-Graphic manual
-Brochures,prints
-Web designs News letters
-Adds
etc..

following your needs.

11 Apr 2010

BRANDING AUDIT

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Our expertise in Branding is not to prove regarding the amount of experiences and
expertise ‘s accumulated since 20 years and so many kind of cases we have had to solve.

The Branding Audit is a step dedicated to take a look of your Brand ,Strategy Corporate and find out where are the weaknesses and the strengths.

Before we involve the  Design Process is sometimes necessary to have a general view of the Brand positioning and analyze the logic of what have been done and do a sort of “cliche” of the Brand at a time T .This step is majorly done to clarify and precise the goals between you and us.
Audits can be useful also when you need an external point of view and to clarify what are the most urgent actions to set and create a milestone for the work.
Those conclusions are always delivered with pragmatical solutions.Right the matter is not to come to visit you and reveal the strong and the weak points and live you without an idea of the solution, as many auditors do.

So delivering this work the solutions are part of our Conclusions.

Of course is not the exact solution sometimes ,just a rough idea to let you understand what is possible to do and is more clear for you and for us too .

11 Apr 2010

4 in GROUP CHINA

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PR PARTNERSHIP IN SHANGHAI CHINA

4in Group is a full-service integrated marketing communications (IMC) firm based in Shanghai, provides innovative, integrated, interactive and international brand solutions in China. Founded in 2003, the agency works with leading and emerging brands in the most demanding industry sectors in China. 4in Group performs “in bound” and “out bound” airport brand business practices, taking full advantage of its unparalleled network of government and private entity contacts.

4in Group specializes in pairing western branding and marketing expertise with Chinese culture. By combining our global experience with a deep understanding of the Chinese marketplace, 4in has been able to build, strengthen and protect top brands even during times of economic upheavals and uncertainties.

10 Apr 2010

Home Deco China

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French Style

[download id=”5″]

och att du inte ar spelberoende tjansterna pa nagot satt som en overforing av pengar -system.

10 Apr 2010

I HOME

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Chinese western line.

[download id=”4″]

10 Apr 2010

Mina Magazine.

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[download id=”3″]

10 Apr 2010

iTV.Asia

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exclusive interview by Clare Cheng

see the video here